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Disney’s “Sofia The First: Once Upon A Princess” Brought In 5.2 Million Viewers
via press release:
The Sunday (November 18) premiere of Disney Junior’s Sofia the First: Once Upon A Princess, an animated fairytale about a little girl who becomes a princess, delivered a crowning glory of 5.2 million Total Viewers on Disney Channel, handily becoming the #1 cable TV telecast of 2012 among Kids 2-5 and Girls 2-5. The movie also delivered with older kids and adults, attracting more than 3.0 million Kids 2-11 and more than 1.4 million Adults 18-49.
In a most impressive feat, Sofia the First ranked as the #1 cable TV telecast in 5 years in Kids 2-5 (since 11/12/2007) and in over 10 years in Girls 2-5 (since 5/6/2002). Furthermore, it now stands as Disney Channel’s #1 telecast in the network’s history among Girls 2-5, its #2 telecast among Kids 2-5 and its #1 preschool telecast ever in Total Viewers, Adults 18-49 and Women 18-49.
