Pandora has entered into what is being called a “new strategic alliance” with The Walt Disney Company. Beginning with the sponsorship of the Wishes Nighttime Spectacular nightly fireworks display at Magic Kingdom Park this fall, it will give Pandora a presence in both Walt Disney World and Disneyland resorts. Pandora is also collaborating with Disney Consumer Products to create an original collection of Disney-themed jewelry that will launch at retail locations.
The new collection will include both sterling silver and 14K gold charms, featuring inspirations from Disney’s classic characters like Mickey and Minnie Mouse. The first set should be available in November 2014, and will include 25 different styles. There will be an additional 16 styles to be sold exclusively at Disney merchandise locations. Pandora has stores throughout Canada, Mexico, Puerto Rico, Central America and the Caribbean and they will have the Disney Collection available in their stores as well.