In a press release via TV by the Numbers, the Disney Channel Original Movie “Bad Hair Day” brought in 4 million viewers on Friday, February 13, 2015! That is so great!
We loved the movie! Did you?!!!
Read more below:
“BAD HAIR DAY” DELIVERS 4 MILLION TOTAL VIEWERS AND RANKS AS #1 CABLE TV TELECAST
ACROSS MAJOR YOUTH DEMOGRAPHICS YEAR-TO-DATE
The premiere of the Disney Channel Original Movie “Bad Hair Day” (Friday, February 13, 8:00 p.m., ET/PT), starring Laura Marano (“Austin & Ally”) and Leigh-Allyn Baker (“Good Luck Charlie”), ranked as the #1 cable TV telecast of 2015 to-date among the targeted Kids 2-11 (2.0 million/5.1 rating), Kids 6-11 (1.6 million/6.9 rating) and Tweens 9-14 (1.4 million/5.9 rating – tie) demographics. It was also the #1 kids’ cable TV telecast of the year in Total Viewers (4.0 million – #2 cable TV movie).
As part of its multi-platform offerings, Disney Channel made the movie available early to verified users on the WATCH Disney XD app, allowing viewers to watch on tablets, phones, computers and set top boxes. Since February 6, “Bad Hair Day” amassed nearly half-a-million video starts (435,000) on WATCH Disney Channel.
2015 to-date, Disney Channel has delivered the year’s Top 5 cable TV telecasts among Kids 2-11, Kids 6-11 and Tweens 9-14, led by “Bad Hair Day” and the new series “K.C. Undercover.”
“Bad Hair Day” was executive-produced by Leigh-Allyn Baker, Joel S. Rice, Michael Prupas, Denise Carlson and Dawn Wolfrom. It is a production of Muse Entertainment Enterprises.